marketing training
Our marketing training service is designed for small businesses that need better marketing capability but do not have the budget to hire an agency on an ongoing basis. It is built to help teams understand what good looks like and how to run marketing more effectively themselves.
We deliver hands on, practical training that focuses on real world application, not theory.
who this service is for
This service is aimed at small businesses that:
Do not have an in house marketing specialist
Have junior or multi role team members handling marketing
Want to reduce reliance on agencies or freelancers
Need a clearer understanding of how different channels work together
Training is delivered in person at your office or place of business, working directly with the people responsible for marketing.
training formats
We offer two structured training options:
8 hour course for focused upskilling in specific areas
16 hour course for broader capability building across channels
Courses can be delivered in a single block or split across multiple sessions, depending on what works best for your team.
what we cover
Training is tailored to your business but typically includes:
Organic social best practice
How to plan, create, and manage organic social content that builds visibility and credibility without paid promotion. This includes content types, platform selection, posting cadence, and basic measurement.
Paid social fundamentals
An introduction to running paid social campaigns effectively. This covers objectives, audience targeting, creative basics, budgeting, and how to avoid common mistakes that waste spend.
Google Ads basics
Practical guidance on search advertising for small businesses. This includes keyword selection, account structure, ad copy, budgeting, and performance review.
Small business marketing mix
How different channels work together. We help teams understand where to focus, what to prioritise, and how to build a realistic marketing plan based on time and budget.
how we deliver training
Training is delivered in person and designed to be interactive. We encourage questions, discussion, and real examples from your business. The aim is to leave your team confident enough to apply what they have learned immediately.
We focus on best practice, common pitfalls, and practical decision making rather than tools or tactics that are unlikely to scale for a small business.
outcomes
By the end of the training, your team will have:
A clearer understanding of how key marketing channels work
Better judgement on where to spend time and money
Practical knowledge they can apply straight away
More confidence running marketing without external support
why Mohawk?
We train teams the same way we work with clients. Clear, honest, and practical. No buzzwords, no theory heavy slides, and no upsell. Just useful knowledge delivered in a way that helps small businesses do marketing better.
let’s work together
Ready to level up your social media presence? Need a digital marketing campaign launched? Want to generate more leads? If your answer is yes to any of those, then get in touch!