strategy and consulting

Our strategy and consulting service is for organisations that need clearer direction in their marketing. This includes businesses that already have a marketing service or internal resource in place, as well as smaller companies that need practical help to get their marketing on track and manage it themselves.

We help teams make better decisions about where to focus, what to stop, and how to improve results without adding unnecessary complexity.

what this service covers

Strategy and consulting is flexible, but typically focuses on:

  • Marketing and channel strategy

  • Audience definition and targeting

  • Positioning and messaging

  • Content and campaign planning

  • Measurement, reporting, and KPIs

  • Budget allocation and prioritisation

The goal is to bring structure and clarity to marketing activity so effort is spent in the right places.

how we work

We start with a review of your current setup. This may include channels, messaging, performance data, and internal constraints. For smaller businesses, this often means helping define a clear starting point rather than fixing existing work.

From there, we provide clear recommendations and a practical plan. This might be a refined strategy, a set of priorities, or guidance that enables your team to run marketing more effectively on their own.

Our role is to advise, challenge where needed, and support better decision making. Not to take over execution unless asked.

when this service is useful

This service works well when:

  • Marketing activity exists but results are unclear

  • There is a service, agency, or internal resource but no clear direction

  • A small team or founder needs structure and confidence to run marketing independently

  • Activity has grown but priorities have not been revisited

It provides experienced input without the cost or commitment of building a larger team.

outcomes

The outcome is clarity. Clear priorities, clearer messaging, and a plan that can actually be followed. Teams know what to focus on, what to pause, and how to measure progress.

why Mohawk?

We take a straightforward, practical approach to marketing strategy. No generic frameworks, no theory for its own sake. Just clear advice, honest input, and guidance that helps marketing work better in the real world.

FAQs

  • This service is for organisations that already have marketing activity in place and want to improve it, as well as smaller companies that need help and advice to get their marketing on track and run it themselves.

  • No. We support existing teams or services, or help smaller businesses build a clear approach they can manage independently.

  • Both. Some clients need a short engagement to set direction. Others use us on an ongoing basis for reviews, guidance, and decision support.

  • Clear recommendations and a practical plan. The focus is on what to do next, what to stop, and how to improve results.

  • Yes. This service is well suited to founders or small teams who need structure, priorities, and confidence to run marketing more effectively.

let’s work together

Ready to level up your social media presence? Need a digital marketing campaign launched? Want to generate more leads? If your answer is yes to any of those, then get in touch!

contact us