paid media: be seen across search and social
reach the right audience, in the right place, at the right time
Our paid media service helps your business reach defined audiences with targeted, measurable campaigns across social, search, and display networks. It keeps your brand visible where people are researching, comparing, and making decisions. Paid media combines strategy, creative, and data to deliver reach, relevance, and consistency across every major digital channel.
the first step: paid media strategy
Every campaign starts with a clear purpose - we develop a bespoke paid media strategy for each client. We work with you to define who you want to reach, then develop a strategy based on where to find them and how to capture their attention. We focus on practical, data-led decisions using platform insights, audience behaviour, and past performance to build campaigns that meet clear business objectives. The strategy covers targeting, channel mix, ad formats, and measurement to make sure each campaign supports a defined outcome.
social media advertising: be seen while scrolling
Paid social connects your brand with audiences through the platforms they use every day. It blends creative storytelling with precise targeting to build awareness, generate leads, and drive sales.
We manage campaigns across LinkedIn Ads, Meta Ads, TikTok Ads, Reddit Ads, and Snapchat Ads, tailoring creative and messaging to suit each environment.
LinkedIn Ads reach professionals and decision-makers, ideal for B2B visibility and lead generation.
Meta Ads (Facebook and Instagram) use demographic and behavioural targeting with integrated shop features for direct sales.
TikTok Ads drive discovery and awareness with trend-driven short-form video.
Reddit Ads engage niche, interest-based communities where authenticity matters.
Snapchat Ads reach younger audiences through mobile-first storytelling.
Paid social allows your company to reach exact audiences, test creative quickly, and maintain visibility across platforms as people browse and interact online.
If paid social is the only part of our paid media that interests you then check out our paid social offering here.
ppc (pay per click) on search engines
PPC advertising targets people actively searching for products or services like yours.
Through Google Ads and Microsoft Ads, we position your brand where buyers are already showing intent. Search, display, and shopping formats help you appear at key decision-making moments.
Google Ads reach users across Google Search and the Display Network, capturing high-intent traffic at scale.
YouTube Ads sit within Google Ads and use video to build awareness and trust through storytelling, product demos, and brand education.
Microsoft Ads extend visibility across Bing, Yahoo, and MSN, often with lower competition and a strong professional audience.
PPC is ideal for generating leads, sales, and enquiries because it connects your message directly to user intent. Each click is tracked, analysed, and refined to maintain visibility where it delivers the most value.
If PPC is the only part of our Paid Media service that is relevant to your brand, check out our PPC-only service here.
spotify advertising
Spotify advertising reaches listeners while they stream music or podcasts. Audio ads deliver your message in a distraction-free environment, supported by companion banners or short videos. Targeting can be based on mood, genre, location, or behaviour, making it an effective format for awareness and recall. Spotify Ads help brands connect through sound, turning passive listening into active engagement.
programmatic advertising
Programmatic advertising automates the buying and placement of digital ads across the web. It uses data and algorithms to deliver relevant ads across display, video, and native placements. Our programmatic campaigns run across networks such as Amazon DSP, Google Display Network, Microsoft Audience Network, and native programmatic platforms like Outbrain and Taboola, which distribute content within publisher sites.
Programmatic differs from other forms of paid media, like PPC, because it reaches audiences across the wider web rather than waiting for a search. It keeps your brand visible as users browse, read, or watch content online, helping you stay top of mind throughout the buying journey.
Start reaching your audience
Paid media turns precision targeting into measurable visibility. Whether you want to generate leads, sell products, or build awareness, we’ll help you reach the right audience with the right message at the right moment.